ShopAKIRA.com sees massive engagement with Markable’s cutting-edge shopping tools
CHICAGO, Dec. 27, 2017 - On November 1st, Chicago based fashion retailer AKIRA added Markable’s image-based search and discovery tool to their e-commerce platform. This was significant not only because AKIRA, a mid-sized fashion retailer, began using AI technology previously reserved for the largest players in the space, but also because since then, the results have been so impressive.
The application, which uses Markable’s patented AI technology, helps customers search for visually similar items to those they found on the site or from an uploaded photo. And in the two months since going live, over 45% of visitors to AKIRA’s site have used the visual search tool, with about 20% of those searches leading to product clicks and 30% of the product clicks leading users to “add to cart.”
AKIRA CEO Erikka Wang believes the opportunity presented by Markable’s visual search is “huge.” “Now our customers can have specially tailored options spoon fed to them with the click of a button,” she said.
Markable CEO, Joy Tang is not surprised by the results. “With a wide range of styles, trendy products, and 26 stores, AKIRA is the largest Midwest fashion brand for millennials; a demographic that demands instant gratification,” said Tang. “Our technology helps them find what they want quickly and without friction.”
“Markable is basically an online personal shopper,” said AKIRA’s Wang. “Do most customers really want to look through all 15 pages of dresses to find the red long sleeved mini dress with sequin trim of their dreams, or do they want to click a button and have every single red long sleeve mini dress pulled up within a matter of seconds? I think the latter.”
Armed with over 4.6 million dollars in funding, from backers like Cheetah Mobile, Plug & Play Tech Center, and Infinity Venture Partners, Markable is poised to start a new revolution in retail. So expect to see Markable’s technology on many more e-commerce websites in the new year.
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About AKIRA: Having begun with a single women’s clothing boutique in Chicago in 2002, AKIRA currently boasts 26 stores and 460 employees, including stores in Wisconsin, Indiana, and now St. Louis, Missouri. Its international e-commerce website shopAKIRA.com receives over 5 million page views per month. AKIRA is known for hip, trendy, and affordable fashion pieces that are unique and on-trend. AKIRA has a strong following of influencers and celebrities. AKIRA has been featured in Refinery29, Cosmopolitan, People, popular TV shows like Shameless, Empire, Chicago Fire, and many more.
About Markable: With offices in New York and Madison, Wisconsin, a dozen of Ph.d. computer vision scientists and engineers, Markable is a state of the art AI company with proprietary technology that identifies products in photos and videos and makes them available for purchase. To date, Markable has raised the total $4.6M and is the leader in fashion multi-object recognition. With unmatched speed and accuracy, they can turn any photo or video into a virtual shopping mall.